Vacature Marketing Lead

Samotics B.V. logo

Samotics B.V. Homepage

Marketing lead

• Leiden , Netherlands

Marketing

Job details Apply

Job description

Hi, we are Samotics! With our unique, AI-driven solution we help many of the world's largest industrial companies reduce energy waste, water pollution events and unplanned downtime. Join us in our mission to make industrial companies more sustainable.

We are looking for a Marketing Lead. Are you interested in building on cutting-edge technology? Do you want to make an impact in a fast-growing company? And are you ready to accelerate your career and lead a team? Then read on!

About the team

You'll be an integral part of our Marketing team, focusing on practical and results-driven strategies, leveraging account-based and demand generation-based approaches. The team is responsible for positioning Samotics as a thought leader, creating supporting campaigns, generating high-quality (inbound) leads and driving a creative approach to reaching our target accounts. In addition, you will be working closely with other teams, including Sales Operations, Business Development and Customer Success Management.

Your challenge

As our Marketing Lead, you will be entrusted with a multifaceted and dynamic role to drive our market presence and revenue growth. Your week will be divided, dedicating approximately three days to spearhead your own projects and the remaining days to lead and inspire your team. You will:

• Develop and work with the team to execute marketing campaigns across diverse channels, including the company website, content marketing, SEA, SEO, social media, email, trade congresses, and knowledge-sharing events.
• Lead a team of highly talented marketing professionals to ensure the effective execution of campaigns and initiatives.
• Set up a robust digital ecosystem for qualitative demand generation, leveraging cutting-edge strategies and tools.
• Create full clarity on our Ideal Customer Profile, and perform analysis to craft targeted propositions, contributing to the overall success of our campaigns.
• Manage hands-on multidisciplinary campaigns that resonate with our audience and drive engagement.

Job requirements

What you'll bring ⭐

You possess a blend of strategic insight, marketing expertise, and leadership qualities. Essential skills for this role include:

• 4-7 years of solid Marketing experience.
• Proven ability to develop and implement effective marketing strategies, demonstrating an understanding of account-based marketing and demand generation, and ready to shift from not only executing tasks to setting strategic goals.
• Strong understanding of different (digital) marketing channels, including SEO, SEA, social media, and email marketing, with a track record of driving engagement and conversions, showing readiness to leverage these skills to guide broader initiatives.
• Adept at using analytics to drive marketing decisions, with experience in target segmentation and campaign analysis, prepared to use these insights to inform strategy and team direction.
• Demonstrable leadership potential, exhibiting strong communication skills, team collaboration, and a willingness to mentor and guide a team, transitioning from individual success to team success.

What we offer

• Work with cutting-edge technology transforming industry to make a positive environmental impact.
• Vibrant and professional company culture based on freedom and responsibility.
• Competitive salary, holidays, and benefits package (pension scheme, parental leave...).
• Hybrid working opportunities.
• On-site meals, snacks and drinks.
• Company events: from pub quizzes to chess tournaments and wine tastings, there's always something fun happening at our company.
• Enrolment in our Stock Appreciation Rights (SAR) scheme, allowing you to benefit from a potential exit event.
• In line with our mission, our office is made with 90% recycled material. It is also a three-minute walk from Leiden Central train station.

Ready to join?
We believe that diversity and inclusion are crucial to fostering innovation and creativity. If this role excites you, but you're not sure whether you meet all the criteria, we would still encourage you to apply. Individuals of all backgrounds, genders, and communities are welcome 🙂

Apply

What specifically attracts you to Samotics as an employer? *

Why do you want to work as a Marketing Lead? *

What is an exciting project you worked on in the past 2 years? *

To better understand what visa support you would require, choose what situation is applicable for you: *

Passport from an EEA country (EU + Iceland, Liechtenstein, Norway, Switzerland)

Eligible for a search year visa

Eligible for a partner visa

Need visa sponsorship to work in EU

Do you live in the Netherlands or abroad? If you are living abroad, are you willing to relocate? *

I live in the Netherlands

I live abroad and are willing to relocate

I live abroad and want to work fully remote

Functie:	marketing lead
Startdatum:	21-04-2024
Ervaring:	Ervaren
Educatielevel:	HBO
Contracttype:	Vast
Salaris:	onbekend – onbekend
Uren per week:	1 – 40

Heb je interesse in deze vacature en wil je graag op deze functie solliciteren? Neem dan contact op met Samotics via onbekend of onbekend. Of bezoek hun website onbekend.